Impacto is both a framework for thinking and a design and delivery process for communications and projects. As a process, it helps gain other people's commitment in our cause and it ensures that a team is aligned in its thinking.

Having completed an Impacto, the following outcomes should be evident:

• A powerful and engaging story can be told about a project or communication
• A team is aligned in its thinking around a specific project or task
• A team or an individual is clear about objectives and what needs to happen to get there
• An audience hearing the story is enrolled and committed

Impacto is particularly valuable when there is a need to:

• Structure an enrolling presentation or communication
• Map out a team's ideas around a particular venture or project it is about to embark on
• Get our own ideas clear around a venture we are about to embark on
• Gain the support of others
• Test for others' understanding
• Plan a meeting or series of meetings